Eisai Partnership
Cogstate and pharmaceutical company Eisai Co. Ltd established a global partnership to develop and commercialize digital brain performance assessment tools for individuals and doctors.
As part of this partnership, Cogstate is proud to be a strategic investment of Eisai Innovation, which focuses on neurology and oncology digital solutions and diagnostics to advance human health care (hhc).
Eisai and Cogstate Product Launches
NouKNOW® is a consumer-friendly self-assessment of brain performance that couples a brain health score with lifestyle advice for maintaining brain performance. NouKNOW is available in Japan and a global multilingual version known as CogMate™ is currently available in Taiwan and Hong Kong.
Thousands of NouKNOW assessments have been performed through initial engagements with Japanese municipalities and businesses seeking to offer their employees, residents, and customers easy-to-use digital solutions for understanding their brain health. This model for driving adoption of self-assessment of cognition in the community via business and government channel relationships is one both Cogstate and Eisai are eager to expand and replicate globally.
Tools to Know Your Brain Health
NouKNOW and CogMate are designed to expand awareness and understanding of the importance of brain health. The tools utilize the Cogstate Brief Battery to deliver an easy-to-understand brain health score coupled with science-based lifestyle advice that encourages individuals to make healthy changes – as research shows that decline in brain health may be mitigated by embracing a healthy lifestyle.
Participants take four card tests on a PC or tablet device
The tests are easy to complete and take only 15 minutes
Measures include psychomotor function, attention, learning and memory
Self-assessments are designed to be done regularly in daily life and during health checkups
Cogstate technology marketed in Japan as a pre-installed application on a smartphone used widely by the senior population
The Raku-Raku smartphone (developed by FCNT LIMITED) is now being sold with a version of Cogstate’s computerized assessment of cognition, called NouKNOW, pre-installed on the device. NouKNOW was even featured in FCNT’s new product showcase in February 2022. The Raku-Raku smartphone is marketed to the senior population in Japan and has shipped more than 7 million units.
NouKNOW (pronounced noh-noh) is a digital tool for self-assessment of brain health based upon technology created by Cogstate, which utilises a selection of cognitive assessments known collectively as the “Cogstate Brief Battery”. The Japanese product launch of NouKNOW occurred on 31 March 2020.
